Writing

Lessons and ideasfrom my marketing work

Practical notes on product marketing, content strategy, SEO and AEO, and the AI workflows that power them.

FeaturedSEO / AEOMay 2026 · 8 minAnswer Engine Optimization: how to get cited by AIRanking #1 isn't enough anymore. Here's how to structure content so ChatGPT and Perplexity quote you as the source.
PositioningApr 2026 · 6 minPositioning for crowded SaaS categoriesWhen everyone claims the same benefit, positioning is the only moat. A practical framework for standing out.
Content StrategyMar 2026 · 7 minThe content engine that compoundsWhy one-off blog posts fail and how to build an editorial system that grows traffic month over month.
Product MarketingFeb 2026 · 5 minFrom signup to activation: messaging that convertsThe onboarding words that decide whether a free user ever becomes a customer.

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