Prince Dewani.

Marketing That Blends Story, Search, and AI

I'm Prince Dewani, AI Marketing Specialist at TestMu AI (formerly LambdaTest), with 2+ years of multi-channel marketing experience. I lead product marketing, SEO, content and AI agent work for AI-native software testing products.

Results in numbers

  • 2+ years of multi-channel marketing experience
  • #1 Product of the Day on Product Hunt, for the KaneAI and Kane CLI launches
  • 2.4M+ search impressions in 60 days from the Web Technology initiative
  • 140+ developer-focused articles written
  • 19K+ organic clicks driven by my pages

AI Marketing Specialist at TestMu AI

  • I have 2+ years of multi-channel marketing experience: search, AI answers, content, LinkedIn, YouTube, newsletters and product launches.
  • I work at TestMu AI (formerly LambdaTest) on its AI-native software testing products.
  • I own product marketing and on-page SEO, plus four growth initiatives run end to end.
  • I work remotely from Bhopal, India.

SEO, AEO and GEO

  • I run technical, on-page and programmatic SEO across TestMu AI's websites.
  • I do keyword research, SERP and competitor analysis, and full-site SEO audits.
  • I optimize content to rank on Google and get cited in AI answers (AEO and GEO).
  • My Web Technology initiative earned 2.4M+ search impressions in 60 days.
  • I track results in Google Search Console, GA4, Ahrefs, Semrush and Profound.

Organic Growth

  • I lead the Free Online Tools initiative: 65K+ clicks and 150K+ impressions every month.
  • I manage a team of 6 freelance developers who build and scale those tools.
  • I turn search visibility into sign-ups with commercial pages and product-led growth (PLG) work.
  • I grow bottom-of-funnel presence on social platforms, third-party sites and AI answers.
Portrait of Prince Dewani, AI Marketing Specialist

Content

  • I write commercial content: comparison pages, alternative pages, competitor pages and listicles.
  • I have written 140+ developer-focused articles, shared on Medium, Hashnode and Dev.to.
  • I publish Coding Jag, TestMu AI's weekly developer newsletter.
  • I write research and journals, including a green marketing study presented at the PBCON-01 international conference.

Product Marketing

  • I own positioning, messaging and product pages for KaneAI, Agentic Test Intelligence and Test Analytics.
  • I contributed to the KaneAI and Kane CLI launches, both #1 Product of the Day on Product Hunt.
  • I lead go-to-market for launches: launch messaging, pricing-page copy, release announcements and sales enablement.
  • I build competitor comparison and alternative pages, such as BrowserStack Alternative.
  • I define the ideal customer profile (ICP) and segment priorities from competitor and market research.
  • I produce customer case studies for KaneAI and HyperExecute in healthcare and finance.

AI Agents and Automation

  • I own TestMu AI's AI Agents initiative, positioning its AI agents as one end-to-end quality layer for enterprise applications.
  • I build agentic workflows with Claude Code agent skills, multi-agent content systems and n8n.
  • Every automated workflow keeps a human review step before anything ships.
  • I wrote scripts that keep production sitemaps updated automatically.

YouTube, Events and Community

  • I make developer-focused YouTube Shorts and long-form tutorials for TestMu AI's channel.
  • At TestMu Conf 2026, I hosted Wessel Braakman (Bouvet) on Working With Developers: A Tester's Survival Guide.
  • At TestMu Conf 2025, I hosted Srinivas Chitta (Thoughtworks) on Evaluating RAG Applications.
  • I built the QA Job Board, a free job board for QA and SDET roles.
  • I run LinkedIn campaigns for product launches, partner events and conferences.

MBA in Marketing

93%Top performer

  • Sage University, Bhopal (powered by Sunstone), 2023 to 2025.
  • President of the Marketing Club and 1st place in the TATA ZUDIO case study competition.
  • HubSpot Academy Digital Marketing Certification, February 2025.

Skills and Tools

Skills

  • Product Marketing
  • Positioning & Messaging
  • Go-to-Market
  • Competitor Research
  • Technical SEO
  • On-page SEO
  • Programmatic SEO
  • Keyword Research
  • AEO
  • GEO
  • Content Strategy
  • Developer Marketing
  • AI Agents
  • Claude Code
  • n8n
  • Workflow Automation

Tools

  • Claude Code
  • Cursor
  • n8n
  • Google Search Console
  • GA4
  • Ahrefs
  • Semrush
  • Profound
  • Google Keyword Planner
  • Salesforce CRM
  • Figma
  • Canva
  • WordPress
  • VS Code

My Professional Journey

Prince Dewani with the TestMu AI marketing team at TestMu Conf 2026
TestMu AI marketing team, TestMu Conf 2026

AI Marketing Specialist

to Present

I have been part of TestMu AI (formerly LambdaTest) since April 2025, marketing its B2B AI-native SaaS product lines.

What I lead at TestMu AI

  1. Product Marketing
  2. Growth Marketing
  3. SEO / AEO
  4. Content Strategy

Products I market

  • KaneAI
  • Kane CLI
  • Agentic Test Intelligence
  • Test Analytics
My author page on TestMu AI